What is Age UK?
Age UK is the country’s leading charity dedicated to helping everyone make the most of later life. There are 2.5 million older people who feel they have no one to turn to in a crisis. Age UK provides services for that age cohort. They also do a lot of research too.
Why Age UK?
Thanks to the Age UK Advice Line, Age UK is there 365 days a year — even on Christmas Day — to assist vulnerable older people in a crisis, whatever they may need. Whether that’s providing clear, practical information that helps them make the right choices for them, or providing an understanding ear and a reassuring voice to someone dealing with a bereavement and the feelings of confusion, loss and loneliness that can bring.
How much of the donations go to them?
Almost all of it. If you pay by credit card then the payment processor takes a cut but I pocket nothing.